How to Find WhatsApp Influencers for Brand Collaborations in Brazil
Brazil is the largest market for WhatsApp globally, with 99% of users accessing the app daily. Thanks to the app’s end-to-end encryption, users feel more secure when interacting on the platform compared to others.
Brazilian influencers are capitalizing on the platform’s popularity to connect with their fans. In 2025, 90% of Brazilian influencers will have integrated WhatsApp into their marketing strategies.
If you want to stay ahead of the curve, you need to start using WhatsApp influencers in your campaigns. In this article, we’ll look at how to find Brazilian WhatsApp influencers for collaborations with your brand.
📲 Why WhatsApp Influencer Marketing in Brazil?
Brazil has a younger population than the global average, with more than half of the Brazilian population aged 29 or younger. This demographic group is very active on social media, particularly Instagram and Twitter, but they also heavily use WhatsApp.
In fact, Brazilians spend an average of 4.1 hours on social media daily, and 90% of that time is spent on WhatsApp!
WhatsApp is popular in Brazil because it doesn’t require any login or signup information like Facebook or other social media platforms, making it easier for Brazilians to connect with their friends and family.
💸 How Much Do WhatsApp Influencers Charge in Brazil?
Brazil has a massive influencer marketing industry, with the market expected to reach $4 billion in 2025.
Brazilian influencers charge between $10 and $1,500 per sponsored post, depending on their popularity, the number of followers, and the niche they are in.
Micro influencers (1,000 - 10,000 followers) charge between $10 and $200 per post, while influencers with more than 100,000 followers can charge anywhere between $500 and $1,500 for the same post.
WhatsApp influencers typically charge much less than their more popular counterparts and small brands can partner with them for as little as $10.
📊 How to Find WhatsApp Influencers in Brazil
The most effective way to find WhatsApp influencers in Brazil is to use influencer marketing platforms. These platforms allow brands to search for influencers based on various criteria, including location, gender, audience size, and niche.
You can also contact Brazilian influencers directly via their social media accounts or websites. Once you’ve established a connection, you can request their WhatsApp numbers.
Here are five influencer marketing platforms that can help you find WhatsApp influencers in Brazil:
1. BaoLiba
BaoLiba is a global influencer marketing platform that connects brands with influencers from around the world. The platform has over 4 million influencers from 100 countries, including Brazil.
Brands can search for Brazilian influencers based on their audience size, niche, and engagement rate. Once a suitable influencer is found, the brand can contact them through the platform and request their WhatsApp number.
BaoLiba helps brands streamline the entire influencer marketing process, from finding influencers to managing campaigns and analyzing results.
2. Influence.co
Influence.co is an American influencer marketing platform that connects brands with influencers across various social media platforms, including WhatsApp.
Influencers can create profiles on the platform, showcasing their follower counts, engagement rates, and niches. Brands can then search for influencers and contact them directly to discuss collaborations, including WhatsApp campaigns.
3. Glow
Glow is an influencer marketing platform that focuses on connecting brands with beauty influencers.
Glow has a section dedicated to Brazilian influencers, making it easy for brands in the beauty industry to find suitable influencers for their WhatsApp campaigns.
4. Upfluence
Upfluence is a global influencer marketing platform that allows brands to search for influencers based on various criteria, including niche and audience size.
Upfluence has a large database of Brazilian influencers and brands can contact them directly through the platform.
5. HypeAuditor
HypeAuditor is an influencer marketing platform that provides brands with analytics on influencers’ audiences and engagement rates.
HypeAuditor allows brands to find Brazilian influencers based on their audience demographics and engagement rates. Brands can also contact influencers directly through the platform.
6. WhatsApp Business Directory
The WhatsApp Business Directory is a free resource that helps brands find businesses and influencers in their area.
The directory is searchable by category and location, making it easy for brands to find WhatsApp influencers in Brazil.
Brands can contact influencers directly through the directory and request their WhatsApp numbers.
7. Find WhatsApp Influencers on Social Media
Many Brazilian influencers promote their WhatsApp numbers on their social media accounts. Brands can search for influencers using relevant hashtags and contact them directly through their profiles.
Here are some popular hashtags to search for Brazilian WhatsApp influencers on social media:
- #WhatsAppInfluencer
- #WhatsAppInfluencerBrazil
- #WhatsAppInfluencers
8. Search for WhatsApp Influencers on Google
Brands can also search for WhatsApp influencers in Brazil on Google. By using relevant keywords, brands can find articles, lists, and directories of Brazilian WhatsApp influencers.
💡 How to Approach WhatsApp Influencers in Brazil
After finding Brazilian WhatsApp influencers for your brand collaborations, the next step is to approach them.
Here are six tips for reaching out to WhatsApp influencers in Brazil:
1. Personalize Your Message
When reaching out to Brazilian WhatsApp influencers, it’s crucial to personalize your message.
Influencers receive numerous collaboration requests every day, so a personalized message will make your request stand out.
2. Be Clear About What You Want
Brazilian WhatsApp influencers will appreciate it if you’re clear about what you want from the collaboration.
Make sure to specify whether you want them to promote your product or service, create content, or host a contest.
3. Offer Something of Value
Brazilian WhatsApp influencers are more likely to collaborate with brands that offer something of value.
This could be a free product, a discount code for their followers, or a commission on sales generated through their promotion.
4. Communicate the Benefits
When approaching Brazilian WhatsApp influencers, communicate the benefits of collaborating with your brand.
Explain how the collaboration can benefit both parties and why it’s a win-win situation.
5. Follow Up
If you don’t hear back from a Brazilian WhatsApp influencer, it’s okay to follow up after a few days.
A gentle reminder will show that you’re genuinely interested in collaborating with them.
6. Be Professional
Always maintain professionalism when communicating with Brazilian WhatsApp influencers.
Use proper grammar and spelling, and avoid using slang or informal language.
❗ WhatsApp Influencer Marketing Risks in Brazil
While WhatsApp influencer marketing can be highly effective in Brazil, there are some risks involved.
Here are four risks you need to be aware of before collaborating with WhatsApp influencers in Brazil:
1. Fraudulent Influencers
Just like in other countries, there are fraudulent influencers in Brazil who exaggerate their audience size and engagement rates.
This can lead to brands wasting money on collaborations that don’t produce results.
To avoid fraudulent influencers, brands should do their due diligence and verify the influencer’s audience and engagement rates before collaborating.
2. Lack of Compliance
Brazil has strict advertising regulations, and influencers must disclose paid partnerships.
Failure to comply with these regulations can result in fines and damage to the brand’s reputation.
Brands should ensure that WhatsApp influencers disclose paid partnerships to avoid legal issues.
3. Negative Feedback
Sometimes, WhatsApp influencers in Brazil may post negative comments or reviews about a brand.
This can damage the brand’s reputation and lead to a loss of customers.
To mitigate this risk, brands should carefully select WhatsApp influencers and ensure they align with their values and image.
4. Spam
WhatsApp is known for spam messages, and partnering with the wrong influencer can lead to a spammy reputation for your brand.
To avoid this, brands should choose WhatsApp influencers who have a genuine following and produce high-quality content.
📢 Conclusion
WhatsApp influencer marketing is a powerful tool for brands in Brazil, thanks to the platform’s popularity and high engagement rates.
By finding and collaborating with Brazilian WhatsApp influencers, brands can reach a wider audience and connect with potential customers.
To find WhatsApp influencers in Brazil, brands can use influencer marketing platforms, social media, and the WhatsApp Business Directory.
Once they’ve found suitable influencers, brands should personalize their messages, offer something of value, and communicate the benefits of the collaboration.
By being aware of the risks involved and taking precautions, brands can successfully leverage WhatsApp influencer marketing in Brazil.
BaoLiba will continue to update South Africa influencer marketing trends, so stay tuned!