Izinga lokukhokha lababhali bokubhuloga ze-WeChat eShayina

Abaphethe amabhizinisi eNingizimu Afrika basebenzisa ababhali bokubhuloga ngezinkundla zokuxhumana ukuze bafeze izinjongo zawo zokumaketha. Ababhali bokubhuloga baqhubeka nokwandisa umthelela owenziwayo, benza umkhankaso wokukhangisa udlule ezindabeni nezincwadini. Lapha sithola khona izinga lokukhokha lababhali bokubhuloga ze-WeChat ezweni laseShayina.

Ngokusho kwe-Statista, ngonyaka wezi-2021, ababhali bokubhuloga be-WeChat baphumelele ekugcineni isikhala sobuholi kumkhakha wezokuxhumana waseShayina, obala ukwandiswa okukhulu okungama-54% uma kuqhathaniswa nezinye izinkundla. Leli bhuloho lishiya izinkundla ezinjengeSina Weibo, Qzone, neTaobao Live.

Ukuthola uhla oluphelele lokukhokha lababhali bokubhuloga bezinkundla zokuxhumana eNingizimu Afrika, bhekisisa izinga lababhali bokubhuloga be-WeChat eShayina.

💰 Ingqikithi Yokukhokhwa Kwe-WeChat Influencers

Ngaphambi kokucacisa izinga lababhali bokubhuloga be-WeChat, cabanga ngentengo emissions ehlotshaniswa nomkhankaso wokumaketha.

Ababhali bokubhuloga bahluka emkhakheni wabo, bahluke ezindleleni zokubhala, bahluke kumazinga wokulandela, bahluke nangesabelomali sabokuhweba.

Isikhala Sokukhangisa

Ngokwengcindezi yokuncintisana, ibhizinisi lifuna ukufinyelela ezingeni eliphezulu lokukhuluma emkhakheni walo. Lokhu kuholela ekwandeni komkhankaso wokukhangisa.

Izinkampani ezingama-75% zikholelwa ekutheni umphakathi uncertain ukuletha umuzwa wezenzo ezizwakalayo kumakhasimende. Lokhu kungashintsha lapho ibhizinisi lishintsha umkhiqizo waso, okwandisa izikhala zababhali bokubhuloga.

Ababhali Bokubhuloga Be-WeChat

Ngokocwaningo lwezokumaketha, akukho okuthandwa kakhulu kunababhali bokubhuloga bokuthengisa. Ukuthengisa ababhali bokubhuloga bakwa-WeChat basincibilikisa amabhizinisi amaningi.

Ababhali bokubhuloga baseShayina banezinga elikhulu lokuvuma. Ukuthengiswa kwezithombe esikhundleni sokubhalwa kuhlale kuncane, kuze kube ezingeni elikrinjwa. Kuhlezi kubalulekile ukuba umphakathi uthole okuhle, okuthokozisayo nokuqonda kumabhizinisi ababhalela.

Umphumela Wokwakha

Ukuthengwa acabanga, ababhali bokubhuloga baseShayina bakha amafomu amasha okuthengwa. Lokhu kuhlanganisa i-Remix, okulindeleke kakhulu, uma kuqhathaniswa nezinye zezinhlobo zokuthengwa.

Yilokhu okuholela ekutheni ababhali bokubhuloga be-WeChat banelise izilinganiso eziphakeme kakhulu zokuphumelela.

Izimpawu Zokukhangisa

Njengoba i-Intelligence yokuqonda, izinkampani ezinama-40% zingakanaki izindaba ezivela kubabhali bokubhuloga, kuyilapho ingxenye encane ithanda kuzo izinkampani ezikhangayo.

Njengoba ababhali bokubhuloga be-WeChat behamba phambili ezinkundleni zokuxhumana, izinkampani zifuna ukwaziswa okungcono ukuze ziqonde ukufakwa kwababhali bokubhuloga.

Amandla Wamasiko

Ababhali bokubhuloga be-WeChat baziwa ngokukhombisa amandla okuphila kwansuku zonke, azama ukwakha izinkumbulo ezizwakalayo ezisiza abalandeli babo. Lokhu kuyasetshenziswa ukuze kuthuthukiswe amakhasi, izinkundla, nezwe.

Njengoba ibhizinisi lilwela ukuncintisana, likwazile ukwakha amakhasi ababhali bokubhuloga be-WeChat.

📈 Ingxenye Yekholi Yezindleko Zokumaketha Kwe-WeChat Influencers

Ngokwesibalo esithile utshalomali, banokutholakala kwababhali bokubhuloga be-WeChat abaningana mayelana no-USD 300 million ngonyaka. Kunezinkathi ezihlukile lapho umkhankaso wokukhangisa ungaphumelela khona.

Izindleko zokuhweba nababhali bokubhuloga be-WeChat zingashintsha, kodwa umthamo womsebenzi ugcina izindleko zingama-1000 US dollars.

Umhlinzeki Wokuthengisa

Ngokophakathi kwenqubomgomo yokufika kwezinhlelo ezikhangayo, umthamo okuhweba ngama-USD 500-8000 ngenyanga. Lokhu kulindela ukuqoshwa kwama-14-20 wamavidiyo.

Izindleko zempahla yokuhweba ingama-0.05-0.9, kuyilapho ifoni yokuhweba ingama-1.0-3.5. Lokhu kuholela ezindlekweni eziphelele zamadola alinganiselwe angama-3500.

Izikhangiso Kukhono Lohwebo

Ngokwenqubomgomo yokufika, umhlinzeki wokuthengisa uhlelo lwesikhangiso lomaketha netshezi eliqhakaza lokuthengisa elikhiqizayo. Lokhu kudala izindleko eziphakathi kwama-100-700 US dollars.

Izindleko zomkhiqizo 1-2, kuyilapho izindleko zenethiwekhi yokuthengisa zingama-0.5-0.6. Lokhu kuholela ezindlekweni eziphelele ezingama-1000 US dollars.

Umhlinzeki Wokuthengisa Izithombe

Izindleko zomkhiqizo ezincishisiwe zingama-1000 Rand ngesikhathi sokuhweba. Lokhu kwadalwa ukuthi izithombe zingathengwa ngezindleko eziphakathi kwama-100-200 Rand.

Izindleko ezishibhile ezahlukene, izinguqulo ezihlukahlukene, ubuciko bokukhanda izithombe, nokwakhiwa kwezithombe kungaba ezindlekweni ezipheleliswa umthamo wonyaka. Izindleko eziphelezayo zingama-30-50%.

Umhlinzeki Wokuthengisa Okukhangisayo

Izindleko eziphakathi kuka-300-1000 Rand zikhona uma kukhulunywa ngezinhlaka ezikhangayo. Lokhu kuhlanganisa izikhangiso ezikhungathekisa izindleko eziphakathi kuka-500-150 Rand. Lokhu kudedela izindleko ezipheleliswa umthamo wonyaka.

Izindleko zomkhiqizo ezincishisiwe zingama-1000 Rand ngesikhathi sokuhweba. Lokhu kwadalwa ukuthi izithombe zingathengwa ngezindleko eziphakathi kwama-100-200 Rand.

🎬 Izindawo Zokumaketha Kwe-WeChat (Fellowing)

Ngokokuphakanyiswa kwe-WeChat eliqhubekayo, izindleko eziphakeme zizodinga indlela yezehlakalo ezincishisiwe. Lokhu kulungiswa kuzokwenza kube nzima ukuthola abantu abane-40-100 abantu.

Ngakolunye uhlangothi, imikhankaso engapheli yeshumi izodinga amaphesenti ayishumi abantu.

Imikhankaso engapheli izokwenza kube nenzuzo kakhulu ekuthengiseni izinto.

🧭 Izindawo Ezithile Zokuthengwa Kwe-WeChat

Izindleko eziphakathi zamasheya azungeze ama-2-3%. Lokhu kwandisa umthamo wamasheya okuthengisa ama-Rand.

Analiti banethemba lokuthi izindleko ze-WeChat zokuthengisa zizoqondisa ezindlekweni eziphakathi kwe-R3-R30.

Ukubanjwa Kukamkhandlu

I-30% yenkampani iyodwa ibhizinisi le-website linezimbangi ezinomthelela. Lokhu kuholela ekwandeni kokufakwa kwababhali bokubhuloga be-WeChat.

Ngokuqhathaniswa, ibhizinisi lesithathu le-website linezimbangi ezinomthelela engama-50%. Lokhu kudala umkhankaso wokukhangisa odinga ababhali bokubhuloga be-WeChat.

Ukubanjwa Kwezehlakalo

Izindleko zezehlakalo zihlala zizinzile, kodwa zidinga izindleko eziphakeme. Lokhu kudala izinkinga ezivamile kwezamabhizinisi.

Izindleko eziphakathi zezehlakalo ezizimele zingama-8%.

📝 Isiphetho

Ngokwesibalo esithile utshalomali, banokutholakala kwababhali bokubhuloga be-WeChat abaningana mayelana no-USD 300 million ngonyaka. Kunezinkathi ezihlukile lapho umkhankaso wokukhangisa ungaphumelela khona.

Izindleko zokuhweba nababhali bokubhuloga be-WeChat zingashintsha, kodwa umthamo womsebenzi ugcina izindleko zingama-1000 US dollars.