Nigeria Likee Influencer Marketing Cost for South Africa Brands

Nigerian Likee influencers charge between ₦85,000 and ₦970,000 ($110 - $1,250) for advertising collaborations with brands in South Africa.

The exact fee depends on factors such as the influencer’s popularity and number of followers.

These costs are more competitive than influencer marketing prices on other platforms in Nigeria such as TikTok and Instagram, according to insights from BaoLiba’s 2025 Nigeria influencer marketing report.

📊 What are the costs of Nigerian Likee influencer marketing?

Nigerian Likee influencers charge between ₦85,000 ($110) and ₦970,000 ($1,250) for advertising collaborations with brands in South Africa.

Here’s a breakdown of the average influencer marketing prices across popular influencers in Nigeria on Likee:

• 1-2 million followers: ₦400,000 ($518)
• 500,000 - 1 million followers: ₦200,000 ($259)
• 10,000 - 100,000 followers: ₦85,000 ($110)
• Less than 10,000 followers: ₦50,000 ($65)

Brands in South Africa can enjoy lower prices when working with Nigerian influencers on Likee compared to other social media platforms, according to BaoLiba’s insights.

📈 What are Nigerian Likee influencer marketing costs compared to other social media platforms?

Nigerian Likee influencers charge lower fees than those on TikTok and Instagram.

• Instagram influencers charge ₦100,000 ($129) to ₦1 million ($1,300) for marketing campaigns.
• TikTok influencers charge ₦100,000 ($129) to ₦1.2 million ($1,550) per project.

📢 Why are Nigerian Likee influencer prices lower than Instagram and TikTok?

The lower charges made by Nigerian Likee influencers for advertising collaborations may reflect the platform’s relatively low user base in Nigeria.

Recent statistics revealed that there were 1.49 million Likee users in Nigeria as of March 2023. In comparison, TikTok had over 5 million users during the same period, and Instagram had 39.6 million users.

This may mean there are fewer influencers on Likee than on Instagram and TikTok, resulting in lower charges.

🤳 Why Nigerian brands prefer Likee over TikTok and Instagram

According to a report by Peninsula, Nigerian brands prefer Likee for influencer marketing due to its lower advertising costs compared to TikTok.

Advertising costs on TikTok have skyrocketed due to the platform’s popularity and massive user base. It is considered the most expensive social media app for advertising.

Unlike Instagram and TikTok, Likee is still in the growth phase. Therefore, it’s expected to offer lower advertising rates than more established platforms like TikTok and Instagram.

TikTok has a reputation for high advertising costs, and this has made many Nigerian brands opt for Likee marketing campaigns instead.

According to Gao, a Lagos-based digital marketing agency, costs for TikTok ad placements can go as high as ₦500,000 ($648) for top video placements. In contrast, Nigerian influencers on Likee may charge as low as ₦85,000 ($110) for similar campaigns.

📱 How do Nigerian influencers advertise on Likee?

Likee influencers advertise for brands by creating engaging and entertaining video content that promotes the brand’s products or services.

According to insider information provided to BaoLiba by Nigerian influencer agency, New Breed Media, the most popular video marketing formats produced by influencers include:

• Product reviews
• Challenges
• Skits or dramas
• Tutorials

The popular video formats that Nigerian Likee influencers create for brands

Some of the most popular challenges that Likee influencers may create for brands involve the use of a product, such as drinking a soda in one gulp or doing push-ups.

💵 Who pays Nigerian Likee influencers for marketing campaigns?

Nigerian digital marketing agencies serve as intermediaries between brands in South Africa and influencers in Nigeria.

Local brands in South Africa typically prefer to work through an agency rather than directly with an influencer. This is because they require local expertise in influencer marketing trends and relevant influencer contacts.

It’s also more convenient for local brands to work with agencies than directly with influencers. Agencies handle the influencer selection, contract negotiations, invoice payments, and other logistics.

🏢 Which agencies connect South Africa brands with Nigerian influencers?

Social media marketing agencies, such as New Breed Media, connect brands in South Africa with Nigerian influencers on the Likee platform.

For instance, New Breed Media helps brands create impactful Likee influencer marketing campaigns in Africa and globally. It’s one of the leading influencer marketing agencies in Nigeria.

The agency also collaborates with brands in South Africa to promote their products and services through influencer marketing campaigns in Nigeria.

By working with reputable agencies, brands in South Africa can ensure that they connect with the most suitable Likee influencers for their marketing campaigns.

The influencer marketing initiatives can also help African brands that target new markets across the continent.

🤔 How do South Africa brands pay Nigerian Likee influencers?

Nigerian influencers accept payments in their local currency, which is the naira.

Brands in South Africa can pay Nigerian influencers through various secure and convenient online money transfer services. Some popular options include Payoneer, Wise, and WorldRemit.

These platforms allow brands in South Africa to send payments in their local currency. The funds are then converted to naira on their end and deposited into the influencer’s bank account.

🌍 How do baoliba connect brands in South Africa with Nigerian Likee influencers?

Baoliba is one of the leading influencer marketing platforms in Africa. It connects brands across the continent, including South Africa, with influencers in Nigeria and other countries.

Influencer marketing platforms, such as Baoliba, simplify the process of connecting brands with influencers. Brands can easily reach out to influencers and secure advertising collaborations.

Baoliba works directly with influencers across Nigeria to ensure that it provides brands with the right influencer for their marketing campaign.

Through Baoliba, brands in South Africa can get the best influencer marketing services and achieve their marketing goals.

Baoliba will continue to update marketing trends in South Africa and beyond. Feel free to check back.