How YouTubers Can Collaborate with Italy Brands

Finding brands to collaborate with as a YouTuber can be a tough journey, especially if you are filming and uploading videos in South Africa for Italian brands. Most times, you will find yourself running into roadblocks that prevent you from making that important brand partnership.

There is a specific approach to influencer marketing for Italian brands that YouTubers must utilize if they want to be successful in their efforts.

So, if you are looking for brands in Italy that you can collaborate with as a South African YouTuber, keep reading as we are about to break down the essential steps that you need to take.

🎯 Why Collaborating With Italian Brands Is Important

For most South African YouTubers, the focus is primarily on securing local South African brands for collaborations. This is great for building a loyal following and becoming an authority in your niche.

However, working with brands that are outside of South Africa is also beneficial. For one, it can broaden your audience, giving you exposure to potential subscribers and viewers from another part of the world.

Collaborating with brands that are outside South Africa can also make you stand out from the crowd, helping you to become an authority in your niche as well.

In 2024 and beyond, brands are expected to become more global in their approach to marketing. This is in part due to the internet providing a level of access that we have never seen before.

What this means for you is that you can target brands in any part of the world, including Italy, and become a partner for them.

📈 What Are Some Italian Brands YouTubers Can Collaborate With?

When collaborating with a brand, it is important to make sure that the brand aligns with your values and niche. The same goes for collaborating with Italian brands.

Here are a few Italian brands that South African YouTubers can collaborate with in 2025.

💎 Calzaturificio Di Nardo

Calzaturificio Di Nardo is a footwear brand based in Italy that specializes in the production of high-quality shoes.

Their shoes are made from the finest materials and crafted with traditional methods, ensuring durability and comfort.

They offer a variety of styles, including sandals, boots, and dress shoes for both men and women.

As a shoe company, they can partner with fashion YouTubers who can showcase their products stylishly.

🥖 Forno D’Asolo

Forno D’Asolo is the leading manufacturer of quality Italian pastry products and a leader in the artisan pastry industry in Italy.

They are committed to providing high-quality products to their customers that are made from all-natural ingredients.

They can partner with lifestyle YouTubers as well as cooking YouTubers.

Cooking YouTube channels can feature their cooking products in their videos while lifestyle YouTubers can post sponsored videos that showcase these products.

🎷 Kessler

Kessler is an Italian brand that specializes in high-quality handmade horns, trumpets, and other brass instruments.

They are committed to providing musicians with the finest instruments that are crafted with precision and care.

They can collaborate with music YouTubers who can showcase their products through unboxing videos or reviews.

🚘 Fendi

Fendi is a luxury fashion brand based in Rome, Italy that was founded in 1925. They specialize in producing high-quality leather goods and apparel.

They can collaborate with luxury lifestyle YouTubers who can showcase their products through unboxing videos or reviews.

🚊 Lancia

Lancia is an Italian automobile manufacturer that has been producing high-quality vehicles since 1906.

Their cars are known for their luxury, performance, and innovation.

They can collaborate with automotive YouTubers who can showcase their cars through reviews or test drives.

🏡 Scavolini

Scavolini is an Italian company that specializes in the production of high-quality kitchen and bathroom furniture.

They have been in business since 1961 and are committed to providing customers with durable and stylish products.

They can collaborate with home improvement or DIY YouTubers who can showcase their products in their videos.

🚩 How Can YouTubers Reach Out To Italian Brands?

To get Italian brands to notice you, you can’t take the same approach that you took to get local South African brands to notice you.

Instead, you will have to take a more tailored approach that is more appealing to Italian brands.

Here are a few things that you can do to reach out to Italian brands.

❗ Understand The Italian Culture

As a South African YouTuber who is interested in working with Italian brands, you must first understand the culture of the people you are trying to work with.

Italy is a country located in Southern Europe and comprises a large peninsula and several islands. Its culture is influenced by its history, which has seen it stand as a part of the Roman Empire, the Renaissance, and the unification of Italy.

Italians pride themselves on their rich history, traditions, and family values. They are known for being warm and welcoming, and they place great importance on food, fashion, and art.

In terms of clothing, Italians tend to dress well and have a keen sense of style. They prefer to wear tailored clothes that are made from high-quality materials.

When it comes to food, Italians are passionate about their cuisine and take great pride in their culinary traditions.

Italians typically enjoy leisurely meals with family and friends and appreciate good wine and coffee.

They also have a strong appreciation for the arts and culture, with Florence being the birthplace of the Renaissance.

In terms of social etiquette, Italians tend to be warm and tactile, often greeting friends and acquaintances with a kiss on both cheeks.

They value personal relationships and prefer face-to-face communication over email or phone calls.

Italians also appreciate good manners and politeness, so it is important to be respectful and courteous in social situations.

✔️ It’s Better To Use Italian

Italian brands are more likely to respond positively to you if you reach out to them in Italian.

Although most Italians speak English, using their native language will show them that you have put in the work to learn their language.

One way to learn Italian is to use a language app like Duolingo. Duolingo is a mobile app that provides a fun and easy way to learn Italian through games and quizzes.

You can also use an online language exchange platform such as Tandem or HelloTalk. These platforms allow you to connect with native Italian speakers who want to learn English.

By chatting with them in Italian, you’ll gain valuable speaking and writing practice.

❗ Use Italian Platforms

Using Italian websites to reach out to brands will also increase your chances of getting a positive response.

Instead of using Instagram or Facebook, which are common platforms that are used worldwide, you should reach out to brands using Italian platforms.

📧 Use Email Marketing

Email marketing is one of the best ways to get your proposal in front of the right people.

Most brands have an email address that you can reach them at. All you’ll need to do is visit their website and look for their contact information.

Once you have their email address, you can send them a proposal that outlines why you would be a good fit for them, what you can do for them, and how they can get in touch with you.

You can also include links to your YouTube channel and other social media profiles to give them a better idea of your content.

❗ Use Brand Collaboration Platforms

Brand collaboration platforms are websites and applications that connect brands with influencers and content creators.

These platforms allow brands to find and collaborate with influencers who align with their target audience and marketing goals.

In addition, brands can also use these platforms to manage their influencer marketing campaigns, track results, and measure ROI.

Here are some of the best brand collaboration platforms that South African YouTubers can use to collaborate with Italian brands.

📲 Rise

Rise is a brand collaboration platform that allows influencers to connect with brands and receive paid collaborations.

It is a free influencer marketplace where influencers and brands can collaborate and make money together. Brands can post job opportunities for influencers to apply for, and influencers can showcase their profiles to attract brands.

To get started with Rise, influencers can sign up for free and create a profile.

Once their profile is approved, they can explore brand collaborations and apply for opportunities that interest them.

Rise is available in multiple countries, including Italy.

📲 Influence.co

Influence.co is a platform that connects brands and influencers for partnerships and collaborations.

It provides tools for influencers to showcase their work and connect with brands looking for promotion.

Influence.co also offers resources and education for influencers to improve their skills and grow their careers.

The platform is free for influencers to join, and they can create a profile to showcase their work.

Once their profile is complete, they can browse job opportunities and apply for collaborations with brands that match their niche.

📲 BrandSnob

BrandSnob is an influencer marketing platform that connects brands with influencers for collaborations.

It offers a marketplace for influencers to find and apply for brand jobs and provides tools for brands to manage their influencer campaigns.

To get started, influencers can sign up for free and create a profile.

Once their profile is approved, they can browse brand jobs and apply for collaborations that match their niche.

BrandSnob is available in multiple countries, including Italy.

💵 How Do South African YouTubers Get Paid For Collaborating With Italian Brands?

When collaborating with Italian brands, it is important to understand how you will be paid for your work.

This will make it easier for you to determine which brands you will collaborate with and which payment methods you can use to receive your payments.

Here are some of the payment methods that South African YouTubers can use to get paid for collaborating with Italian brands.

💵 Paypal

PayPal is a widely used online payment platform that allows users to send and receive money securely over the internet.

It is a popular choice for international transactions because it supports multiple currencies and can facilitate payments between users in different countries.

To receive payments from Italian brands via PayPal, South African YouTubers will need to create a PayPal account and link it to their bank account or credit card.

Once the account is set up, they can provide the brand with their PayPal email address, and the brand can send the payment directly to their account.

💵 Wise

Wise, formerly known as TransferWise, is an online money transfer service that offers low-cost international transfers and multi-currency accounts.

It is a popular choice for freelancers and businesses that need to send or receive money in different currencies.

To receive payments from Italian brands via Wise, South African YouTubers will need to set up a Wise account.

Once their account is set up, they can provide the brand with their Wise account details, and the brand can send the payment directly to their account.

💵 Skrill

Skrill is an online payment platform that allows users to send and receive money, make online purchases, and transfer funds to other users.

It is similar to PayPal but offers additional features such as cryptocurrency trading and a prepaid Mastercard.

To receive payments from Italian brands via Skrill, South African YouTubers will need to create a Skrill account.

Once their account is set up, they can provide the brand with their Skrill account details, and the brand can send the payment directly to their account.

📢 Conclusion

Reaching out to Italian brands for collaborations does require a tailored approach that caters specifically to their culture and ideals.

However, the benefits of collaborating with Italian brands are many, including increasing your exposure to a wider audience and becoming an authority in your niche.

Use the tips in this article to successfully reach out to Italian brands for collaborations.

BaoLiba will be updating trends in influencer marketing for South Africa, so be sure to follow us for more insights.