How TikTok Influencers Can Find China Brands to Collaborate With

As an influencer on TikTok, you may have noticed the rise of Chinese brands wanting to collaborate with you. But what’s the best way to connect with these brands to secure a partnership?

In this post, we’ll explore how TikTok influencers can find and partner with China brands for effective collaborations.

📢 The Rise of Chinese Brands in the Influencer Marketing Space

TikTok is taking over the world, and so are Chinese brands! With 1 billion active global users on TikTok every month, Chinese brands are marketing directly to TikTok influencers to reach their target audience faster than ever before.

According to the 2022 China Influencer Marketing Research Report, influencers have become a primary distribution channel for Chinese brands, with 60% of Chinese brands reportedly using influencers as a key part of their marketing strategy.

Brands such as Shein, Xiaomi, and Huawei are paving the way for other brands to follow suit, and this is only expected to grow in 2023 and beyond.

💡 How to Contact and Partner with Chinese Brands on TikTok

Finding Chinese brands to partner with on TikTok can be challenging, especially if there is a language barrier. Fortunately, there are several ways to establish contact with these brands.

1. Leverage TikTok to Connect

You are already on TikTok, so why not use this powerful social media platform to connect with Chinese brands?

Many Chinese brands are already on TikTok, so search for them as you would any other brand. Once you have identified a brand you would like to partner with, you can send them a direct message.

If you can speak Mandarin or Cantonese, it can be very helpful to communicate in their native tongue. Otherwise, simply write the message in English, as many Chinese brands can converse in English.

2. Use Influencer Marketing Platforms

There are many influencer marketing platforms that connect influencers with brands. This is a great way for TikTok influencers to partner with Chinese brands looking for influencers to promote their products.

Some of the world’s most popular influencer marketing platforms are:

• BaoLiba
• Upfluence
• AspireIQ

While these platforms are very popular, BaoLiba is specifically tailored to match influencers with Chinese brands. BaoLiba is a premier influencer marketing platform that connects influencers from all over the world to collaborate with Chinese brands through authentic marketing campaigns.

3. Work with Local Chinese Agencies

Chinese agencies have connections with various Chinese brands. For TikTok influencers looking to partner with Chinese brands, working with a local Chinese agency can help tremendously.

Agencies often have a roster of influencers that they work with, so if you fit their criteria, you could become one of the influencers they represent.

4. Get in Touch with Chinese PR Agencies

Public relations agencies connect brands with influencers. If you are an influencer looking to connect with Chinese brands, PR agencies can help facilitate the connection.

Getting in touch with Chinese PR agencies can help you connect with the right Chinese brands to work with.

📊 Examples of TikTok Influencers Collaborating with Chinese Brands

Now that we have established that there is a growing trend of TikTok influencers collaborating with Chinese brands, let’s look at some examples of TikTok influencers partnering with Chinese brands.

Shein and Influencers

Shein is a global fashion brand that has become one of the most popular brands among TikTok influencers.

Many influencers have leveraged their TikTok followings to promote Shein products, and Shein has leveraged influencers to promote their products on TikTok.

In fact, Shein was named the third-highest “Fashion Related Hashtag” on TikTok in 2021. The hashtag “#Shein” has over 20.7 billion views and the hashtag “#SheinHaul” has over 2.1 billion views.

TikTok Influencer Wang Yuxuan

Wang Yuxuan, also known as Mr. Wang, has over 7 million followers on TikTok and 131 million likes on all his posts.

As a TikTok influencer, Wang Yuxuan regularly collaborates with brands, including Chinese brands. One of the notable Chinese brands he has collaborated with is the Chinese fashion brand Atos Lombardini.

Wang Yuxuan regularly promotes Atos Lombardini’s products on his TikTok account.

5 TikTok Influencers Collaborating with Chinese Brands

The following list emphasizes TikTok influencers who are collaborating with Chinese brands:

• Daria Chokolade
• Reham Saeed
• Marco Dapper
• J1
• Leni Barlow

For a detailed overview of each of these influencers, including what brands they are collaborating with and what their TikTok account stats are, check out the source.

❗ Cultural Considerations for TikTok Influencers Collaborating with Chinese Brands

When collaborating with Chinese brands, TikTok influencers should be mindful of cultural differences.

The following are some tips for TikTok influencers collaborating with Chinese brands:

• Respect for authority: Many Chinese brands are hierarchical in structure. Therefore, influencers should be respectful of authority. This means following protocols and avoiding bluntness.
• Be mindful of your body language: Nonverbal communication can speak volumes. Avoid negative body language, such as crossing your arms, as it can indicate disinterest.
• Avoid sensitive topics: Do not discuss sensitive topics, such as Hong Kong protests and LGBTQ rights. This can raise red flags with brands and damage their reputation.

❓ FAQ

Do TikTok influencers get paid by Shein?

Yes. TikTok influencers can get paid by Shein. In fact, Shein has an entire influencer program set up to compensate influencers for their promotional services.

How much do TikTok influencers charge to promote a product?

According to the magazine, 99% of influencers charge between $50 and $100 per post. However, this can vary depending on the influencer’s following and engagement rate.

How do I get a Shein sponsorship on TikTok?

To get a Shein sponsorship on TikTok, you need to apply for their influencer program. Once accepted, you can start promoting Shein products and earn rewards.

How do I promote my product on TikTok as a business?

To promote your product on TikTok as a business, you can collaborate with TikTok influencers to expand your reach.

🏁 Conclusion

Securing collaborations with Chinese brands can be challenging, but the rewards are worth the effort.

As a TikTok influencer, you can find Chinese brands to partner with by leveraging TikTok, using influencer marketing platforms, working with local Chinese agencies, and contacting Chinese PR agencies.

Once you establish contact with a brand, be mindful of cultural differences during the collaboration.

Doing so will help you build a successful partnership with a brand that is just beginning to grow in popularity in Western markets.

BaoLiba will continue to update the South Africa influencer marketing trends, stay tuned!