How Pinterest influencers can find South Korean brands for collaboration

2025-04-30

Pinterest is a visual social media platform that is fast becoming a great way for brands to market their businesses.

With the projected growth of the influencer marketing industry reaching new heights in the next few years, Pinterest influencers are poised to be at the forefront of brand marketing strategies.

The platform has been noted for having a higher conversion rate than any social media channel and has a unique audience that is highly engaged, making it a gold mine for influencer marketing.

Unlike Instagram, Pinterest is focused on the pinning and sharing of idea-oriented and niche-specific content that really captures the attention of users and keeps them coming back for more.

This means that Pinterest influencers can create content that is tailored to their niche, making it more likely to connect with brands in their industry.

Pinterest influencers can find South Korean brands to collaborate with by using the right influencer marketing tools and strategies.

🎬 What Makes Pinterest Influencers Stand Out?

Pinterest influencers are an entirely different breed of influencer, in that they create their following through evergreen content that captures the attention of those who are searching for that specific type of content.

This means that Pinterest influencers can create content that is tailored to their niche, making it more likely to connect with brands in their industry.

In fact, according to Pinterest research, 90% of Pinterest users are on the platform to find new brands or products, compared to only 48% of Instagram users.

Additionally, 83% of Pinterest users say they are more likely to purchase a product after seeing it on Pinterest, compared to only 50% of Instagram users.

This means that Pinterest influencers can have a greater impact on their audience than influencers on other platforms.

📢 Why Collaborate with South Korean Brands?

Many South Korean brands are on the hunt for Pinterest influencers to collaborate with.

According to the Korea International Trade Association (KITA), the country’s exports of beauty products to the U.S. have surged over the past year.

The K-Beauty industry is expected to reach $21 billion in sales in 2025, according to Fortune Business Insights.

The rise of K-Beauty shows that South Korean beauty brands will continue to explore marketing avenues like influencer marketing on Pinterest to reach more customers.

One of the most notable K-Beauty brands is The Saem, which has been known to send South African beauty influencers PR packages to promote their products on social media.

They also have a Pinterest account where they post a myriad of stunning beauty looks created using their products.

Another popular South Korean brand is Innisfree, which operates several stores in South Africa and has made a name for itself as one of the most trusted beauty brands in the country.

They have also been known to collaborate with South African beauty influencers to promote their products.

Pinterest influencers can reach out to South Korean brands that they would like to collaborate with or join an influencer marketing platform that specializes in connecting brands with influencers.

💡 How to Find South Korean Brands to Collaborate with on Pinterest

1. Use Pinterest Search

Pinterest has a search feature that is highly effective in connecting users with what they are looking for on the platform.

With the right search terms, Pinterest influencers can find South Korean brands that are on Pinterest.

2. Check Pinterest’s Business Account Directory

Pinterest has a business account directory where it lists the most popular business accounts on the platform.

Pinterest influencers can browse through brands in their niche and find businesses that they would like to collaborate with.

3. Join an Influencer Marketing Platform

Influencer marketing platforms act as a bridge between brands and influencers, connecting them for marketing collaborations.

They are the fastest and most effective way for brands and influencers to find one another for marketing campaigns.

Some influencer marketing platforms specialize in particular industries, while others focus on specific social media channels.

One influencer marketing platform that helps brands find influencers on Pinterest is Baoliba.

Baoliba is an influencer marketing platform that helps brands connect with influencers across various social media channels including Pinterest.

The platform has a database of influencers that brands can search through to find influencers that match their marketing needs.

Brands can also post campaigns and invite influencers to apply to collaborate with them.

Baoliba is currently active in over 100 countries, including South Korea.

This means that South Korean brands can use Baoliba to find influencers in South Africa to collaborate with.

How to Get Started with Baoliba

Getting started with Baoliba is easy for both brands and influencers.

Brands:

Visit the Baoliba website and sign up for a free account as a brand.
Post a campaign detailing what you are looking for in an influencer.
Browse through the influencers that have applied to collaborate with you.
Once you have found an influencer that you would like to collaborate with, set the terms for your collaboration and finalize the deal.

Influencers:

Visit the Baoliba website and sign up for a free account as an influencer.
Create a profile that showcases your best work and how you can benefit brands.
Browse through the campaigns that brands have posted and apply to those that you would like to collaborate with.
Once a brand has accepted your application, set the terms for your collaboration and finalize the deal.

With Baoliba, Pinterest influencers have access to a wealth of brands looking for influencers to collaborate with, including South Korean brands.

🔍 Pinterest Influencer Marketing Trends

Pinterest has released its own statistics showing users’ opinions on key Pinterest trends surveyed as part of Pinterest’s 2023 Trends Report, which aims to predict what will be trending on Pinterest in 2023 and beyond.

The report also reveals Pinterest user’s thoughts on key trends that will shape the platform in 2023.

Some of the trends that are expected to shape Pinterest in 2023 are:

Pinterest users are more than twice as likely to say they would buy clothes from a brand if they found them through Pinterest compared to TikTok.
91% of Pinterest users say that they are more likely to buy a product after seeing it on Pinterest.
83% of Pinterest users say they prefer Pinterest to TikTok for discovering new brands.
90% of Pinterest users prefer content that shows them how to achieve a product or look.
88% say they like content that is “real and relatable” compared to content that is “perfect and polished.”
92% of Pinterest users love creators who add humor to their content.

❗ Pinterest Influencer Marketing Pitfalls

Despite Pinterest influencer marketing being a great way for brands to reach their target audience, there are still some pitfalls that brands should avoid.

Inauthenticity: Pinterest users have a keen eye for spotting fake or inauthentic accounts. Brands should ensure that influencers they work with are genuine in their content and audience engagement or they risk being called out for working with a fake influencer.
Poor Engagement: The point of working with an influencer is to tap into their audience and have them buy your product or check out your website. If an influencer’s audience isn’t engaged or genuinely interested in what they post about, they are unlikely to act on their recommendations. Brands should check that influencers they work with have an engaged audience.
Unrealistic Expectations: Influencer marketing can be a long-term investment. Brands should understand that it can take time to see results from influencer marketing, and they should not expect instant success overnight. Brands should set realistic goals and expectations when working with influencers.
Not Having a Clear Strategy: Brands should have a clear influencer marketing strategy before reaching out to influencers. This includes defining their target audience, setting goals, and determining the type of content they want influencers to create. Without a clear strategy, brands risk wasting time and resources on influencer marketing.

📈 How Much do Pinterest Influencers Charge?

Pinterest influencers charge different rates for promotions based on various factors that brands should check before reaching out to them.

Some of the factors that can affect an influencer’s rate include their audience size, engagement rate, niche, and the type of content they will be creating.

According to the statistics from HubSpot, Pinterest influencers charge between $10 and $2,000 for a promotion, with most charging between $100 and $750.

Brands should have a budget in mind when reaching out to influencers, and they should be prepared to negotiate rates based on the influencer’s value.

❓ Frequently Asked Questions?

How much do Pinterest influencers charge?

Pinterest influencers charge different rates for promotions based on various factors such as audience size, engagement rate, niche, and the type of content they will be creating. According to statistics from HubSpot, Pinterest influencers charge between $10 and $2,000 for a promotion, with most charging between $100 and $750.

How do I become a Pinterest influencer?

To become a Pinterest influencer, you need to build a following on Pinterest by creating high-quality, engaging content in your niche. You should also engage with your audience by responding to comments and messages and collaborating with other influencers in your niche. Once you have a sizable following, you can reach out to brands for collaborations or join an influencer marketing platform that connects influencers with brands.

📌 Conclusion