How to Find Influencer Collaborations for Vietnam Brands on Messenger

Vietnam is home to some of the world’s best brands and products. From trendy fashion labels to sophisticated tech companies, there are a ton of Vietnam brands that are poised to skyrocket their success in 2025.

To help them thrive, Vietnam brands are looking for local influencers to partner with. The best place to find these influencers with millions of followers is through Messenger.

Here’s how Vietnam brands can find influencers for Messenger marketing campaigns in 2025.

📱 Why Messenger Influencer Marketing for Vietnam Brands?

Social media currently rules marketing strategies, with influencer marketing being the hottest trend. Influencer marketing leverages the popularity of social media personalities to promote products and brands to their huge audiences.

Though influencer marketing appears to be all about Instagram, Facebook, and TikTok, the real MVP of social media marketing is Messenger. Messenger influencer marketing is when social media influencers primarily promote products and brands through Messenger.

Messenger is one of the most powerful marketing tools at any business’ disposal. With over 1 billion users worldwide, Messenger has more users than any other social media platform. However, only 6% of marketers currently use Messenger for marketing.

Messenger influencer marketing is a form of influencer marketing that is still in its infancy. This provides a unique opportunity for any brand to get ahead of the game by leveraging Messenger influencers before it becomes mainstream.

💪 Why Messenger Influencers Are the Best

Messenger influencers are some of the most effective social media personalities in the game. Here’s why Messenger influencers will be your best bet if you want to boost your Vietnam brand’s marketing campaigns and conversions in 2025.

🤝 They Drive Conversations

Messenger influencers are experts at driving conversations. They have the unique ability to persuade their audience to message them directly and ask questions about the products and brands they promote. This is a trait that other social media influencers can only dream of.

A Messenger influencer’s primary goal is to drive conversations. Whether it’s about a new fashion brand or a trendy restaurant, Messenger influencers are amazing at enticing their audience to hit them up and continue the conversation away from the public eye.

✨ They are More Authentic

Unlike traditional and social media, Messenger is far more personal and less superficial. Messenger influencers leverage this intimacy to build rapport with their audience and create lasting relationships with them.

With a Messenger influencer, the promotion of your Vietnam brand is more genuine, authentic, and realistic. Your Vietnam brand will come off as more trustworthy and credible as a result.

💸 They Convert Leads Better

Because Messenger is a more intimate and personal space, leads generated through Messenger are much warmer than leads generated through traditional social media. Messenger influencers are more capable of converting leads into customers.

In fact, Messenger has a staggering 10%-80% conversion rate! This is significantly higher than the conversion rates of traditional social media and email marketing.

🧑‍🤝‍🧑 They Have Smaller, More Engaged Audiences

Messenger influencers have relatively smaller audiences than traditional social media influencers. This means that they can dedicate more time to building relationships with their audience and helping them with their needs.

As a result, Messenger influencers have considerably more engaged audiences. Their followers engage more with their content and convert better than those of traditional social media influencers.

⏰ They are Quicker

Messenger is the fastest form of communication. It’s quicker than voice calls, video calls, and emails. Because of this, Messenger influencers can build relationships and convert leads faster than their social media counterparts.

Messenger influencers are more accessible and responsive. When someone messages a Messenger influencer about a product or brand, they’re likely to get a reply in less than 30 minutes. This personal touch can mean the difference between a sale and a lost opportunity.

📈 How to Find Messenger Influencers for Your Vietnam Brand

Now that you know how awesome Messenger influencers are and how effective they can be for your Vietnam brand’s marketing efforts, let’s look at how to find them and get them to work for you.

🌐 Use the Right Hashtags

Messenger influencers often use hashtags to promote their content, just like any other social media influencer. But they are more specific when it comes to hashtags. They usually put the specific keywords they want to be associated with in their hashtags.

So, if you’re looking for Messenger influencers, you have to use the right hashtags to find them. The effective hashtags to use to find Messenger influencers that will promote your Vietnam brand include:

• #messenger
• #messengerinfluencer
• #influenceronmessenger
• #facebookmessenger
• #messaging
• #chatbot
• #messengerchatbot
• #messengerbot

You can search for these hashtags on Facebook and Instagram. Scanning through the top-performing posts that come up in your search results can lead you to the Messenger influencers you’re looking for.

👩‍💻 Search for Messenger Influencers on Facebook

Facebook is the birthplace of Messenger. So, it’s no surprise that it has the largest number of Messenger influencers. Facebook is a great place to find Messenger influencers and build partnerships with them.

There are two effective ways to find Messenger influencers on Facebook. You can either search for them directly or join Facebook groups dedicated to Messenger influencers and marketing.

🔍 Use Search

The easiest way to find Messenger influencers on Facebook is to simply search for “Messenger influencers” in the Facebook search bar. This will show you the Facebook pages and groups of Messenger influencers as well as posts and videos by them.

You can also search for “Messenger influencer,” “Messenger influencer marketing,” and “influencer marketing on Messenger” to find more relevant content about Messenger influencers.

🤝 Join Groups

Another effective way to find Messenger influencers on Facebook is to join Facebook groups dedicated to Messenger influencers and marketing. Here are some groups you can join to find Messenger influencers to partner with for your Vietnam brand:

• Messenger Chatbot Marketing
• Messenger Chatbots for Business
• Messenger Marketing & Chatbot Business
• Messenger Chatbot For Marketing
• Messenger Chatbot Marketing Tips
• Chatbots For Messenger
• Chatbot for Messenger Marketing

You can search for these groups directly in the Facebook search bar. Once you find them, request to join the ones you want to be a part of.

When you’re a member of these groups, you’ll have access to a world of valuable content and information about Messenger influencers. You may even find Messenger influencers that are looking for brands like yours to collaborate with.

💼 Hire a Messenger Influencer Marketing Agency

If you don’t have the time or resources to find Messenger influencers for your Vietnam brand, you can hire a Messenger influencer marketing agency to do it for you. A Messenger influencer marketing agency will have the expertise, tools, and connections to find the best Messenger influencers for your Vietnam brand.

Some of the best Messenger influencer marketing agencies in the industry include:

• BaoLiba
• LumenAds
• Chatbot Marketing Agency
• Bot Builders Agency
• Message Hero

📱 Use a Messenger Influencer Marketing Platform

Another great way to find Messenger influencers for your Vietnam brand is to use a Messenger influencer marketing platform. Unlike agencies, influencer marketing platforms provide a self-service platform that connects brands with influencers.

Using a Messenger influencer marketing platform has the added benefit of being more budget-friendly. You won’t have to pay any commissions or retainers to an agency.

Some of the best Messenger influencer marketing platforms that you can use to find Messenger influencers for your Vietnam brand include:

• BaoLiba
• GrapeVine
• Upfluence
• Influenster
• Glambot

🤔 FAQ

How Much Do Messenger Influencers Charge?

The rates that Messenger influencers charge for their marketing services vary widely based on their level of influence and the size of their audience. Messenger influencers with larger audiences will naturally charge more than those with smaller audiences.

On average, most Messenger influencers charge between 3,000,000 VND to 5,000,000 VND per post. This is a fraction of the price that a traditional social media influencer would charge for their services.

How Can I Pay Messenger Influencers?

Messenger influencers can be paid through different payment methods. Vietnam brands can pay Messenger influencers through bank transfers, e-wallets, and cryptocurrency wallets.

Some of the most commonly used e-wallets in Vietnam include:

• Momo
• VTC Pay
• ZaloPay
• AirPay

The most popular cryptocurrency wallets in Vietnam are:

• Binance
• Bittrex
• Remitano
• KuCoin

What Are the Legal Considerations of Messenger Influencer Marketing in Vietnam?

Messenger influencer marketing is subject to the same legal regulations as other forms of influencer marketing in Vietnam. Here are some of the legal considerations of Messenger influencer marketing that your brand needs to keep in mind:

• Contracts: It’s essential to have a legally binding contract with the Messenger influencer you’re partnering with. The contract should outline all the terms and conditions of your partnership, including payment, deliverables, and timelines.

• Advertising Standards: Messenger influencers must comply with advertising standards set by the Vietnam government. This means that they must disclose any paid partnerships or sponsored content to their audience.

• Intellectual Property: Make sure to protect your intellectual property rights when working with Messenger influencers. This includes trademarks, copyrights, and patents.

• Data Protection: Messenger influencers must comply with data protection laws when collecting and using personal data from their audience. This includes obtaining consent and keeping personal data secure.

• Taxes: Both your Vietnam brand and the Messenger influencer may be subject to tax obligations on any income earned from the partnership.

Make sure to consult with a legal expert to ensure that your Messenger influencer marketing efforts are compliant with all applicable laws and regulations.

🎯 Conclusion

Finding Messenger influencers to collaborate with for your Vietnam brand is essential to ensuring your brand’s success in 2025. Messenger influencers are incredibly effective at building relationships and converting leads.

They have the unique ability to drive conversations, have smaller and more engaged audiences, and can get your Vietnam brand in front of millions of potential customers.

If you’re looking for Messenger influencers to partner with for your Vietnam brand in 2025, follow the tips in this article. And if you need help finding Messenger influencers, contact BaoLiba for assistance.