How LinkedIn Influencers Can Secure Brand Partnerships in Italy

2025-04-30

Building a decent LinkedIn profile now is almost the same as having an online résumé.

But besides professionals and recruiters, LinkedIn has also turned into a treasure for influencers.

The platform is great for influencers and marketers targeting B2B companies and professionals, especially in Italy where influencer marketing is booming.

If you’re an influencer or marketer and want to leverage LinkedIn for brand partnerships in Italy, we have you covered.

Here’s everything you need to know about working with brands on LinkedIn in Italy, including how to position yourself, outreach strategies to secure partnerships, local examples, payment methods, and more.

📊 LinkedIn Influencer Marketing Statistics in Italy

According to the latest statistics from the Italian Influencer Marketing Report, LinkedIn is the third most popular social media platform for influencers in Italy.

Data shows that around 3.1 million Italian influencers use LinkedIn, accounting for 49.6% of the total influencer population in the country.

When it comes to the number of influencers on each platform, LinkedIn is second only to Instagram, which boasts 5.4 million influencers, and TikTok, which has 3.8 million.

How Italian Influencers Use LinkedIn

The report highlights that in Italy, influencers regularly share expert advice and industry insights to connect with their audience and promote products and services relevant to them.

The most popular niches for LinkedIn influencers in Italy include:

Business and Finance
Technology
Health and Medical
Automotive
Tourism and Hospitality

In terms of outreach, influencers are still sending unsolicited pitches to brands, which is the second most popular outreach method after through a mutual connection.

📈 Why Italian Brands Are Partnering with LinkedIn Influencers?

With the rise of LinkedIn influencers in Italy, brands are increasingly leveraging them to promote their products and services.

Some reasons why brands are partnering with LinkedIn influencers include:

1. LinkedIn Has A Professional Audience

Unlike other social media platforms, LinkedIn attracts professionals and businesses looking to network and establish connections.

This professional focus makes LinkedIn a prime location for brands targeting B2B companies and professionals.

2. Boost Brand Credibility

Brands that partner with LinkedIn influencers get to leverage their credibility to build their own brand reputation.

This is especially important for B2B companies, as they rely heavily on referrals and word-of-mouth recommendations.

3. Educate Their Target Audience

Influencers on LinkedIn are known for their thought leadership and industry insights.

Brands can leverage this expertise by partnering with LinkedIn influencers to promote their products and services through informative content that educates their target audience.

This is especially important for B2B companies that sell complex products and services that require education and training.

4. High Engagement Rates

Research shows that LinkedIn posts from influencers have an engagement rate of 2.1%, which is higher than the engagement rates of posts on other platforms.

This high level of engagement means that brands can reach their target audience more effectively and drive more conversions.

💡 How LinkedIn Influencers Can Secure Brand Partnerships in Italy

Italian brands are looking for top-notch influencers on LinkedIn to help them promote their products and services.

As an influencer, this is your opportunity to partner with reputable brands and earn money while doing what you love.

Here’s how you can secure brand collaborations on LinkedIn in Italy:

1. Optimize Your LinkedIn Profile

Having a professional and optimized LinkedIn profile is crucial for attracting brands.

Here are some tips to optimize your LinkedIn profile:

Use a professional profile picture that reflects your personal brand.
Write a compelling headline that summarizes who you are and what you do.
Craft a persuasive summary that outlines your expertise, skills, and accomplishments.
Showcase your experience and education in detail.
Use rich media such as videos, slides, and images to enhance your profile.
Get endorsements and recommendations from colleagues and clients to build credibility.

2. Define Your Niche

To attract brands, you need to have a clear niche that sets you apart from other influencers.

Consider your expertise, interests, and passions when defining your niche.

Having a specific niche will make it easier for brands to identify you as a relevant influencer for their target audience.

3. Build Your Network

To increase your visibility and attract brands, you need to build a strong network on LinkedIn.

Here are some tips to grow your network:

Connect with industry professionals, colleagues, and potential clients.
Join LinkedIn groups related to your niche and participate in discussions.
Engage with other users’ content by liking, commenting, and sharing.
Publish your own content to showcase your expertise and attract followers.

Posting high-quality content regularly is essential for establishing yourself as an authority in your niche and attracting brands.

Here are some tips for sharing content on LinkedIn:

Create informative and engaging posts that provide value to your audience.
Use rich media such as images, videos, and slides to enhance your content.
Share industry news, trends, and insights that are relevant to your niche.
Use relevant hashtags to increase the visibility of your posts.

5. Reach Out to Brands

Once you’ve established yourself as an authority in your niche, it’s time to reach out to brands for partnerships.

Here are some tips for reaching out to brands on LinkedIn:

Send personalized connection requests to brand representatives or decision-makers.
Once connected, send a follow-up message introducing yourself and your expertise.
Provide examples of your previous work and the value you can offer to the brand.
Offer to share content about the brand, such as a review or feature, to demonstrate your interest.

6. Join Influencer Marketing Platforms

Joining influencer marketing platforms can help you connect with brands looking for influencers to promote their products and services.

Here are some popular influencer marketing platforms where you can find brand partnerships:

BaoLiba
Upfluence
AspireIQ
Influencity
Grin

💰 Payment Methods for LinkedIn Influencer Collaborations in Italy

When it comes to payment methods for influencer collaborations on LinkedIn in Italy, influencers typically prefer to be paid via bank transfer, PayPal, or cryptocurrency.

These payment methods are widely accepted by brands and offer influencers a secure way to receive their earnings.

1. Bank Transfer

Bank transfer is the most popular payment method for influencer collaborations in Italy, with nearly 75% of influencers preferring this method.

This method is favored for its security and reliability, ensuring that influencers receive their payments on time.

2. PayPal

PayPal is a widely used payment method for online transactions, and many influencers in Italy also prefer it for brand collaborations.

PayPal offers convenience and speed, allowing influencers to receive their payments quickly.

3. Cryptocurrency

Some influencers in Italy prefer to be paid in cryptocurrency, reflecting the growing trend of digital currencies in the country.

Cryptocurrency offers a decentralized and secure way to receive payments, making it an attractive option for tech-savvy influencers.

✅ Conclusion

LinkedIn influencers in Italy have an incredible opportunity to collaborate with brands looking to leverage their expertise and reach a professional audience.

By optimizing your profile, defining your niche, building your network, sharing high-quality content, and reaching out to brands, you can secure lucrative partnerships on LinkedIn.

And if you’re looking for influencers on LinkedIn to promote your brand, consider partnering with BaoLiba.

At BaoLiba, we connect brands with top-notch influencers across various platforms, including LinkedIn.

We will continue to update the trends of influencer marketing in South Africa, welcome to follow us.

👋 Siyakwamukela ku-BaoLiba