How LinkedIn Influencers Can Connect with Germany Brands for Collaborations

LinkedIn influencers from South Africa can connect with brands in Germany for collaborations and increase their income.

The best way for influencers to find brands for collaborations is to pitch them directly. Although influencer marketing is not very well-established in Germany, brands still sometimes search for influencers to partner with.

In Germany, influencer marketing is still at a relatively early stage. Therefore, it can often be challenging for LinkedIn influencers in South Africa to connect with Germany brands. However, this article outlines some steps South African LinkedIn influencers can take to get Germany brands interested in collaborating with them.

📢 Why Germany is a Good Destination for South African LinkedIn Influencers

Germany has one of the largest economies in the world, thus attracting foreign investments, including investments from South Africa.

Germany is also one of the most visited countries in the world, and is within Europe’s Schengen Area which allows visa-free access to 26 countries, making it a popular destination for South Africans.

Approximately 20% of South African tourists travel to Germany. They are attracted to Germany for its business opportunities, social and economic stability, and rich history and architecture.

In 2021, nearly 70,000 South African tourists traveled to Germany.

This makes Germany an attractive target for South African LinkedIn influencers to connect with.

🤝 Finding Germany Brands for Collaborations

Submit a Proposal

One of the easiest ways for South African LinkedIn influencers to collaborate with Germany brands is to submit a proposal.

When submitting a proposal, influencers should include their LinkedIn profile link as well as campaign ideas.

They must also provide their contact details and state their location. This will help Germany brands understand the influencer’s location. If a Germany brand is interested, they can start a conversation with the influencer.

Use LinkedIn’s Find an Influencer Tool

LinkedIn offers a tool that allows brands to find relevant influencers and creators for their campaigns.

Although this tool is more often used by brands to find influencers, influencers can also use it to find brands that are looking for them.

To use this tool, influencers must go to the dedicated page and select their role as an influencer. They must also select their region, which should be Europe.

This will help Germany brands to find them easily.

Network with Germany Brands

In order to connect with Germany brands, South African LinkedIn influencers should also network with them. They can do this by following their profiles and engaging with their content.

When a Germany brand accepts an invitation to connect, South African influencers can further introduce themselves, provide their LinkedIn profile link, and offer their services. Influencers should also include their location.

Join LinkedIn Groups

South African LinkedIn influencers should also join groups that are focused on influencer marketing. They can use the search bar to search for keywords such as “influencer marketing” to find relevant groups.

They can also search for groups related to Germany or those that include Germany brands.

Once they join such groups, they can participate in discussions and promote themselves.

Use Hashtags

South African LinkedIn influencers can also use relevant hashtags to attract the attention of Germany brands.

Some of the hashtags they can use include hashtags like #Germany, #Germanybrands, or #Germanyinfluencers.

They can also use hashtags that relate to the products they want to promote. For example, if they want to promote a product from a Germany cosmetics brand, they can use hashtags like #beauty, #skincare, or #cosmetics.

💲 Payment methods for collaborating with Germany brands

Due to the exchange rates between the Euro and the South African Rand, South African LinkedIn influencers should ensure that a Germany brand pays them in their currency.

It is easier for South African LinkedIn influencers to convert their Rand into Euros than for a Germany brand to convert Euros into Rand.

PayPal

PayPal is one of the best payment methods for South African LinkedIn influencers to use when collaborating with Germany brands.

PayPal is available in more than 200 countries and supports over 25 currencies. This means that PayPal can be used in both Germany and South Africa.

Thus, if a Germany brand wants to pay an influencer in South Africa, it can do so easily.

Wise

South African LinkedIn influencers can also use Wise to receive payments from Germany brands.

Wise supports more than 50 currencies. Using Wise is also cheap and allows influencers to receive payments from Germany brands at a low cost.

Currencyfair

Currencyfair is also another service that South African LinkedIn influencers can use to receive payments from Germany brands.

With Currencyfair, South African LinkedIn influencers can receive payments from Germany brands at a lower cost than PayPal or Wise.

🗄️ The Legal Aspect of Collaborating with Germany Brands

When collaborating with Germany brands, South African LinkedIn influencers need to ensure that their contracts comply with Germany laws.

Contracts are legally binding agreements under German law, and should contain the following:

• The name of the parties
• Their addresses
• The purpose of the contract
• Reference to the applicable law (i.e. German law)
• The governing law clause
• Signatures

Influencers should also consider including the following clauses:

• Definition clause
• Intellectual property rights
• Termination clause
• Confidentiality clause

It is also advisable that South African LinkedIn influencers consult attorneys who are experts in Germany law.

❗ What are the challenges South African LinkedIn influencers may face when collaborating with Germany brands?

• Language Barrier

The most significant challenge South African LinkedIn influencers may face when collaborating with Germany brands is a language barrier.

Although English is widely spoken in Germany, it is still advisable that South African LinkedIn influencers learn and speak German when pitching to Germany brands.

German brands may perceive South African influencers as serious and professional if they communicate in German.

• Cultural Differences

South African LinkedIn influencers may also face some cultural differences when collaborating with Germany brands.

For example, Germans value punctuality and appreciate people who keep to their word. Thus, South African LinkedIn influencers should ensure they are on time when meeting Germany brands and meeting deadlines.

🏆 Conclusion

South African LinkedIn influencers can connect with Germany brands for collaborations and increase their income.

The best way for influencers to find brands for collaborations is to pitch them directly. Although influencer marketing is not very well-established in Germany, brands still sometimes search for influencers to partner with.

In Germany, influencer marketing is still at a relatively early stage. Therefore, it can often be challenging for South African LinkedIn influencers to connect with Germany brands. However, this article outlines some steps South African LinkedIn influencers can take to get Germany brands interested in collaborating with them.

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