Izinga Lokukhokhelwa Kwabaphathi Bama-YouTube eJalimane
Ngokusho kwedokhumenti yokucwaninga etholwe ku-MEDIAMATTER ngoJanuwari 2023, abaphathi be-YouTube eJalimane basebenzisa izinkundla zokuxhumana ezisebenzayo eziningi ngaphakathi kwe-YouTube. Lezi ziveza umuzwa ojulile wezinkundla zokuxhumana. Lokhu kuhlukile kumapulani akhulayo aseJalimane, afuna i-YouTube kuphela ukusungula umkhiqizo (i-influencer marketing) phakathi kokuncintisana kwama-majors, okubandakanya ukucwaninga, izikhangiso, izikhangiso ezingaveli, njll. I-influencer marketing e-Jalimane ihamba ngasikhathi sinye nomthelela esikhathini esithile esisanda kwenzeka, njengoba izikhangiso ze-influencer zikhula kangcono. Lapha sizothola izinga lokukhokha lokukhuthaza abadwebi be-YouTube eJalimane, indlela yokukhokha, izinkampani ezikahle ezitholakalayo, nezincwadi zokuBhala ezibalulekile.
š° Izinga lokukhokhiswa kwabaphathi be-YouTube eJalimane
Ngokuhambisana nesilinganiso sokukhokhela abaphathi bokuphayona be-YouTube eMhlabeni, abaphathi be-YouTube baseJalimane nabo baphakanyiswa imali ephezulu kakhulu. Lokhu kuyalandela ukujula, ubuchwepheshe, kanye nemithetho yezezimali e-Jalimane.
Ngokungafani, abaphathi be-YouTube baseJalimane baveza, ngokuvumelana, isamba se-R $ 5000 ngenyanga, lapho abanye bephakamisa isamba esingama-R $$ 7000 ngenyanga zezigidi. Kodwa-ke, ngawodwa, abaphathi be-YouTube baseJalimane bakhokhela phakathi kuka-R $$ 4000 no-R $$ 6000 ngenyanga. Imininingwane eminingi ingatholakala ku-ww. Omunye wamasango akulindeleke ukuthi abakhokhelwe Pnintle Youssef, umugqa wesithathu kumthengisi wesigaba sezindalelo zezitayela. Lezi zikhumbuzo zingahambisana nezikhumbuzo zabaphathi be-YouTube base-Asia. Lokhu kusebenza, kuhlobene lapho, kuphinde kudle izindleko ezinzima zokukhuthaza abadwebi be-YouTube eMhlabeni.
šµ Izindlela zokukhokha ezivamile eziseJalimane
Okungukuthi, izinkampani ezisunguliwe eJalimane, ezimnandi ngokwenyama nezokukhanya, zikhokhwa ngamasango amaningi. Zonke lezi zindlela zenkomfa zimele izimo ezihlukene, izimo, kanye nezinhlelo ezahlukeneyo ezijolile ekuthengiseni okukodwa.
1. Ukukhokhwa kwe-ebhange
Izinkampani ezinkulu eJalimane zikhokha izikhumbuzo zazo kumaphathi be-YouTube ngenxa yemali enkulu, ingcebo, nemithombo engabizi. Impela, lezi zinkampani azinaso isidingo sokusebenzisa izinkampani ezisunguliwe kanye ne-YouTube. Ngakho-ke, izinkampani ezisunguliwe kwi-YouTube ezincane ziphathwa njengokubambisana okuqondile. Lokhu kudala isimo sokuncintisana phakathi kwezinkampani ezilukhuni eziphathelene namashubhu nezikhumbuzo, kanye nezinkampani ezimnandi nezolwazi ezikhiqiza ubuchwepheshe obuhle. Ngokuhamba kwesikhathi, lokhu kuthuthukiswe kahle futhi kuholele ezindabeni ezithile ezizimele.
2. Izitolo zokuthengisa
Imininingwane yokukhokha yokuhweba eJalimane nayo iboniswe yilezi zimo. Izitolo ezithengisa imihlobiso ye-YouTube zifaneleke kahle ezitolo ezizimele futhi zihlala zikhanga izinkampani ezincane. Lokhu kuholela ekwenzeni izikhumbuzo ezinkulu, ezimnandi, nezazo. Imininingwane yokukhokha yokuhweba eJalimane nayo iboniswe yilezi zimo. Izitolo ezithengisa imihlobiso ye-YouTube zifaneleke kahle ezitolo ezizimele futhi zihlala zikhanga izinkampani ezincane. Lokhu kuholela ekwenzeni izikhumbuzo ezinkulu, ezimnandi, nezazo.
3. Izikhumbuzo ezishintshayo
Ngokukhululeka, ukwenza okukhumbulayo nokuthengisa ukuze kube ngempumelelo kunzima. Ngaphandle kwalokho, izikhumbuzo zeminikelo ezishintshayo ezithengayo, ezisemqoka, nezithokozisayo zihlala zikhanga izinkampani ezithengisa izimpahla, izikhumbuzo ezitholwa ezitolo, noma izikhumbuzo ezithengiswa ngamaphathi ahlukahlukene e-YouTube. Ukulandela phezulu, izinkampani zihlala zikhokhelwa ngamasango amaningi.
āļø Izinkampani ezihloniphekile ezisunguliwe eJalimane
Ngokuhambisana nokuphathwa kwezinkampani ezisunguliwe eJalimane, kukhona izinkampani eziningana ezikhiqiza izikhumbuzo ezizuzayo. Lokhu kudala umphumela ophilayo emiphakathini eminingi e-Jalimane. Lokhu kubeka izixhumanisi ezimnandi, ezizayo, nemikhakha yamasango amaningi. Lokhu kukhombisa ikhono elihle lokuhweba elihle lokuthengisa. Ngakolunye uhlangothi, lokhu kudala izinkampani ezithokozisayo ezithengisa izithombe ezikhetha, ezikhumbulayo, ezithokozisayo, nezithokozisayo. Nansi eminye yemikhiqizo ehamba phambili ezisunguliwe eJalimane.
1. Baetongu
Izothini: Izikhumbuzo ze-YouTube Imininingwane: Ukuthengisa okukhushlulwayo
2. AwehAze
Izothini: Izikhumbuzo ze-YouTube Imininingwane: Barlogo
3. Justin
Izothini: Izikhumbuzo ze-YouTube Imininingwane: Isikhumbuzo se-YouTube sokukhushulwa
š¢ Izikhumbuzo ezimnandi
Nawa Amabhuloho amasha akhuluma ngokuqinile nabaphathi be-YouTube eJalimane. Lezi izikhumbuzo zizimnandi futhi zinembile.
1. Hafey
Umsunguli: @Hafey Izothini: Abadwebi be-YouTube Isikhumbuzo: Ubani Imininingwane: Umphakathi wakwaGrebs
2. Eazzy
Umsunguli: @Eazzy Izothini: Abadwebi be-YouTube Isikhumbuzo: Ubani Imininingwane: Umphakathi onembile neThokozisayo
3. Torshik
Umsunguli: @Torshik Izothini: Abadwebi be-YouTube Isikhumbuzo: Ubani Imininingwane: Umphakathi ongeziwe ontanga
š¤µāāļø Izincwadi zokubhala ezisemthethweni ezicacile e-Germany
Imininingwane eyengeziwe ingatholakala kuma-German influencers nama-influencer marketers. Lokhu kuzoholela ekuqondeni okuphelele okuthandwa emhlabeni. Isanda kufika emkhakheni obhalwe ngamasango amaningi, kunemibhalo ethile, ethile, nezinsiza ezilungile ezisemthethweni ezihlinzekayo. Nansi emithombo ethile yokubhalela izinsizakusebenza ezisemthethweni, ezinhle, nezinhle ezizokhuluma ngethuba elikhulayo kumphakathi wokukhuthaza umkhiqizo eJalimane.
I-German Influencer Marketing Association
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U-Dr. A. Buckle
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š® Izinsizwa ezihloniphekile eJalimane
Ngokuhambisana neziqondiso zobuchwepheshe eJalimane, kufanele kube khona izitolo ezithile ezinzima nezikukhanya e-Jalimane. Lokhu kudala umphumela ophilayo emkhakheni wokukhuthaza umkhiqizo eJalimane. Ngokukhethekile, izindawo ezinzima nezohlakanipho zisebenzisa izikhumbuzo ezinkulu, ezichibiyelwayo, nezithokozisayo. Lezi zindawo zavula iminyango emisha yamathuba emisha. Lapha sinama-portal amasha akhuluma ngokuqondile ngethuba elikhulayo kumkhakha wokukhuthaza udokotela e-Jalimane. Lokhu kudala umphumela ophilayo emkhakheni wokukhuthaza umkhiqizo eJalimane.
I-EUROPEAN-AFRICAN CHAMBER OF COMMERCE AND INDUSTRY will continue to update trends in influencer marketing in South Africa
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