Izinkundla zezokuxhumana seziphenduke ithuluzi eliyinhloko lokukhangisa ezinkampanini ngokwazisa ngabathandi bazo. Njengoba ukuxhumana kwedijithali kuxhunywa emabhizinisini, izinkampani ziqhuba ukwakha umbono ophusile ngezindleko ezihambelana nemikhankaso yokukhangisa. Abaklami bezokukhangisa sebesebenzise izinkundla zokuxhumana ezaziwayo, njenge-Facebook, Snapchat, Twitter yaseMelika, ne-Instagram, ukuheha izithameli eziningi.

E-UK, ukuze kwandiswe izikhangiso zokumaketha ze-MXit, izinkampani sezizame isikhathi eside ukwenza umkhankaso wezokukhangisa ngama-MXit influencer. Ngokuvamile, i-MXit influencer, uma kukhulunywa ngomkhankaso wezokukhangisa, ibhekisela kubantu ababhalisile i-MXit, ezindaweni eziningi eNingizimu Afrika. I-MXit ithathwa njengomphakathi we-MXit, kuphela emkhankasweni wezokumaketha. Lokhu kudlula ezitolo, izinkundla zokuxhumana, ezokukhangisa, njll. i-MXit ithathwa njengensimu ye-MXit eyaziwa kakhulu.

Eminyakeni emibili ezayo, ukuthengisa ngokusebenzisa i-influencer kuzoba ngaphezu kokuthengisa okuqondile ku-e-commerce, kucabanga uSiziba uLesiba, umphakathi ozimele wezikhwama ezidumile zokuhamba, amaSiziba.

Ngaphezulu kwamaRandi ayizinkulungwane eziyi-30, amashumi amane aphakeme ekhuphuka, kanye nezigidi eziyi-75 kumadola aseMelika, abathengi baseBrithani kulesi sikhathi kuzodingeka ukuthi baqeqeshelwe ukuphuza umoya, kanti-ke abathandi be-influencer bathe u-Zuma akhumbule u-White, jabulani, kufanele baphume bahambe amakhilomitha angama-5,000 bazobiza uMnu u-Zuma afinyelele ukushona kodlake.

Uhlobo oluthile lwezikhangiso ezenziwa ukuba yizinkanyezi zomphakathi lungama-infuencer, ikakhulukazi uma uthanda ukuthi udonsele phezulu izichazamazwi ezinjengokuthi yi-influencer, okufanekisela ubukhulu bemboni yomphakathi owaziwa njengethuba elivale kangcono le-NTO kanye nelokhu okukhishwe kakhulu kule mhlaba.

U-Bigo Live ungumthombo odumile wezokuxhumana. Unabalandeli abaphezulu ezwenikazi lanthlalukazi. Lokhu kufaka phakathi imiphakathi engaphezu kweziwombe eziyishumi nanye. I-Bigo Live iyisikhumbuzo sokuthi akusoze kumangalisa okungabhalwanga ezincwadini.

🚀 I-Bigo Live influencer charge

U-Idris, ophakathi kwethuba lokusakaza ku-Bigo Live eBrithani, uthanda ukuxoxa ngokuphefumulelwe ukuba ngesikhululo sokuhweba imifanekiso eqhume phambili. Uthemba ukuthi uzoba yisikhumbuzo ku-Instagram. ULahlah, ophikisana no-Idris, uhamba phambili e-Bigo Live.

U-Idris ubeka intengo yakhe okufanele ikhokhwe u-£746. Lokhu kulandela umkhondo wokukhula okufiselekayo. U-Lahlah, okhuthazwa ukuba alandele esinyathelweni sika-Idris, ungumhlinzeki othandwa kakhulu. Kukhanya ngamehlo ukuthi i-Lahlah iyinsiza ethanda ukuhlola izigcawu ezahlukene. Ngale ndlela, u-Lahlah ugijimela ukwenziwa umjaho phakathi kwe-Bigo Live influencers.

Mhlawumbe yayingukukhuluma nge-Instagram noma uTikTok, kodwa abakhangisi baphakathi kwabo bazi ukuthi izinkundla ezingama-1.9% ze-Spain bazokwazi ukwenza atrice. Usuku nosuku, izigidi zabasebenzisi behlisa umyalezo ku-Messenger, futhi abathandi be-influencer base-UK bakhona futhi bayabavuma.

📊 Thola izindleko ezisemthethweni ze-Messenger Influencer Marketing e-UK

Uhlaka lwe-UK Messenger influencer marketing luhlukile kunalokho okukhuluma ngalo lapho ubuka abakhangisi abanempumelelo bezindondo ze-Instagram nomphakathi.

Izindleko zingaba phezulu kakhulu (kuze kufike ku-$8,500) noma zehle zibe yizinkulungwane ezincane (zingaba ngu-$250), incike kumphakathi okhuluma ngawo.
Ngokuthola abenzi bobabili be-Messenger, ama-influencer nabakhangisi, abakhangisi bazokuveza kahle izindleko zesikhumbuzo se-UK.

Uhlanga olunobuchule nolwandisiweyo kulezi zinsuku zidinga amasu akudala uma kuziwa kumkhankaso wabezindaba. Akukhona nje ukuthi ibhizinisi lakho ludinga abathandwayo abaziwayo ukuthi baqhakambise imikhiqizo nezinsizakalo zayo, kodwa badinga ezinye izindlela zemali ezinomthelela ezinkampani. Ngenxa yabantu abaye baba izinkanyezi emphakathini wezokuxhumana, ukufuna abathandwayo abavela e-UK ohlwini lwe-Likee lunomthelela osindayo.

Ngemva kokungena esigabeni sesigaba sesithathu sokuxhumana, u-Likee ungowangaphakathi kune-Popular More platform, odume kakhulu ngokuqhathanisa no-TikTok. Kunabantu abavela e-UK abanezelekile ohlelweni lokuhlola abathandwayo, ngakho-ke uma uthumele isicelo somkhankaso wezokuxhumana kumphakathi wezemidlalo, umthandazo wakho ungakuzwa uthando olukhulu.

Ibhayibheli Lesiteshi SeThred, njengezinkundla eziningi zokuxhumana, liwusizo kakhulu kumabhizinisi. Futhi kulolu hlelo, amabhizinisi agqugquzelwa ukuthi asebenzise abaphethe inkundla ukuze akhandise imikhiqizo yawo.

Emzamweni wokwandisa ukuhweba eSouth Africa, abakhi bezinjini balingisa izindleko zokuxhumana kuzo zonke izinkundla. Lokhu kufanele куvele kuqondiswa ngondaba ummangali obhalwe kuyo.

Ngokuphathelene nalesi sikhangiso esisha, kulezi zinsuku abakhi bezinjini babona abathengisi bexhunywe ezindaweni ezinjengeFacebook, Instagram, Twitter, TikTok, Snapchat nokuphuma kuzo zonke izinkundla zokuxhumana ezivela kusebenza kwekhwalithi ephezulu yokuhamba phambili.