Chinese influencers on Facebook are commanding unprecedented rates from international brands for marketing collaborations. South African brands should be alerted and braced for steep pricing from Chinese Facebook influencers.

But how much should South African brands expect to pay for marketing collaborations with Chinese Facebook influencers? Let’s break it down.

📈 2025 Predictions for Chinese influencer marketing on Facebook

In 2025, Chinese Facebook influencers will dictate the pricing models for marketing campaigns that involve influencer collaborations. This stems from the fact that South African brands are increasingly looking to Chinese influencers on Facebook to market their products to the Chinese population in South Africa and consumers back in mainland China.

Iyashiya yonke, lezi zinsuku. Izehlakalo esiphila kuzo ziye zakha isizukulwane esisha samalungelo abantu; kuphume amalungelo amasha, amalungelo amasha, ikakhulukazi emzamweni wokuqeda amaphutha abantu abaninzi abahlala ezindaweni ezikude, ukuze bahlale bejabulile. Abantu abasha abathanda ukunethezeka, bayajabula, baphila, banokuthanda, babonisa othandweni, bahlanganyela imicimbi yokuphila; lokhu kuboniswa kahle kwi-apps yokuxhumana. Abantu abasha, ikakhulu iZizukulwane ezingu-Gen Z ne-Gen Alpha, okungukuthi, abantu abasha besizukulwane sika-2000s kuya kwizingane ezisanda kuzalwa, banamathisela ama-akhawunti e-App Messenger, axhumana abantu, abavela ezindaweni ezahlukahlukene zomhlaba.

Uma ungumthengisi, ukwazi izinga lemali elijwayelekile leziqhamo ezikwi-Instagram zaseShayina kungasiza ekuthengiseni amasevisi akho eShayina, ikakhulukazi uma ucabanga ukusebenzisa izinyathelo zemali eziphansi zezezimali. Ukuxhumana kwezokumaketha nezithameli eziphindaphindiwe eShayina ngokusebenzisa izithameli zeziqhamo ezikwi-Instagram akufani nokuxhumana okukhona kulezi zinsuku, futhi lokhu kusebenza ikakhulukazi uma ungumthengisi wesifunda esisha emhlabeni.

Uma ungumshayeli ophumelele oyedwa, ungase ube neziqhamo ezikwi-Instagram ezikhiqiza imali ethile, kanti uma unguMsunguli weMibono ye-MC Group, ungummsinya weZenMian Huo, onamaF890 000. Kungakhathaliseki ukuthi uyini umphakathi wakho, uma ushayela umnyango omuhle, ungakha izikhungo eziphezulu zeziqhamo ezikwi-Instagram, ukwaneliseka kwemakethe, amaphromoshini, nemininingwane efanele yokubambisana.

Kuwo wonke umhlaba, abavakashi be-YouTube bahlala bezama ukuphula amagugu amasha nokudala kanye nezinsizakalo zabo eziphusile. Gcina unake lokhu, kukhona inani elikhulu lwezithameli ezilindele ngayo, ikakhulukazi ezweni elibukhoma njengeShayina.

Kuleli qophelo, abathandi baka-YouTube baseChina sebesezindaweni eziqokwe ngezigidi zokubuka, ngakho-ke lesi yisithombe esisemqoka sebhizinisi lethu lezakhamizi.

Ukukhangisa kwabavakashi be-YouTube besifunda seShayina kungabandakanya inani elikhulu lezigidi zamasinikazi emhlabeni, kungakhathaliseki ukuthi ungubani noma uvela kuphi.

Ngakho-ke, uma udinga ukukhangisa izinsizakalo noma umkhiqizo owuthandayo, ukuqonda izindleko zokuxhumana nabathandi be-YouTube baseShayina kubalulekile ekuthatheni isinyathelo.

I-TikTok iyinsiza esetshenziswa kakhulu eNingizimu Afrika, ikakhulukazi phakathi kwabantu abasha. Abasebenzisi bezinsiza zikamasipala bazithanda kakhulu, ​​ikakhulukazi uma kuziwa ekuthakazeliseni abasebenzisi. Ukuthola izinsizakusebenza ezithakazelisayo kumele kube lula, kodwa kungakuveza ubunzima uma ungakaze uzihlolisise. Ngakho-ke, kulokhu, sizokhuluma ngamanani okuphromotha ezazi eziklakhsini zaseShayina ku-TikTok. Lokhu kuzokwenziwa ukuze sithole umbono ohlelekile mayelana nezindleko ezitholakala kumaphrojekthi athile.

📈 Inani lakho lokuphromotha lincike kumphakathi

Ikhasi le-TikTok elilungiselelwe ukukhula kwesimanje kwaba elinye lesikhumbuzo esiyinhloko sokuhwebelana komphakathi. Ngaphezu kwalokho, umphakathi ungabantu abavela ezindaweni ezahlukene zomhlaba. Umphakathi ungamathuba ahluke ngokuphelele awavela emugqa owodwa. Lokhu kubeka ubuchwepheshe bokuphromotha bokumaketha emgqeni obalulekile.

Uhlanga lwezinkanyezi ezikhululekile njengoba uZhao Liying enezinkanyezi ze-A-lister ezikhululekile ohlelweni lwakhe lwe-Twitter oluhamba phambili emhlabeni. Izithambiso zempilo, izithakazelo, indaba, nempilo yokugcina izinkanyezi ezaziwa kakhulu zisebenzisa zonke izinsizakalo zephephandaba.

Uma i-Zhao Liying izama ukuxhumana nezithameli zayo, iTwitter ingakusiza ukuze uthole ukwakhiwa kwe-Twitter obungakaze ukwenze. Futhi, uma ungumlingisi ogcwele ubuhlakani uma usebenzisana nezikhumbuzo zeTwitter, uzothola imiphumela eminingi njengeZhao.

I-Zhao Liying ibonisa ukuthi ukwakha uhlobo lwe-Twitter oluhamba phambili emhlabeni akudingeki ube seHollywood. Ungalinganiswa, ungaba nomkhiqizo wakho futhi ungathola imicabango nemali encane uma udinga ukukhokha i-cash.