在 TikTok 和其他社交平台，南非博主面临着最大的挑战之一：如何获得与 South Korea 品牌的合作？

但这个问题并没有表面上那么简单。虽然 South Korea 是重要的贸易伙伴，但在 influencer marketing 生态系统中，South Korea 品牌在南非 TikTok 上的表现却是微乎其微。

根据 2023 年的报告，South Korea 品牌在南非社交媒体上的广告支出仍然严重低于其国际市场份额。

不过这也给南非博主提供了重要的机会，只要他们正确理解 South Korea 品牌的合作方式、支付范例和法律文化，成功与 South Korea 品牌合作的机会将会大大增加。

📢 以 South Africa 视角理解 South Korea influencer marketing

在 South Africa，South Korea influencer marketing 与南非本地 influencer marketing 没有太大的不同。

South Korea 品牌的主要目标受众是年轻消费者，而南非博主通常为此提供了强有力的影响力。

TikTok 网红是 South Africa 最受 South Korea 品牌青睐的网红合作模式。South Korea 品牌通常会选择 South Africa TikTok 网红作为主要的 influencer marketing 渠道。

根据2023 年的报告，目前南非 TikTok 网红的广告收入中，有超过 40% 来自 South Korea 品牌的合作。这一比例预计到 2025 年将上升到 50%。

If you’re a South Africa YouTuber looking to collaborate with brands in the United Kingdom, you need to move fast and do it right.

The influencer marketing space is ultra-competitive, and when it comes to collaborating with high-profile United Kingdom brands, it’s not enough to be a South Africa influencer with a decent following on YouTube. You need to leverage South Africa-specific techniques to get your YouTube brand collaborations in front of United Kingdom brands and secure lucrative deals.

WhatsApp is one of the most popular social media platforms in South Africa. More than 90% of South Africans use it every day, and over 80% of South African businesses also rely on it for effective marketing.

Despite WhatsApp’s popularity, traditional influencer marketing has so far failed to establish a solid foothold on the platform.

That is changing, however, as a new breed of advertising professionals emerges: WhatsApp influencers.

In this article, we discuss how WhatsApp influencers in South Africa are acquiring lucrative marketing contracts with brands in the United Kingdom and how they are succeeding in their campaigns.

With influencer marketing booming, Australia brands are more than ever eager to team up with social media influencers to help elevate their brands.

While social media influencers have long been synonymous with platforms like TikTok and Instagram, LinkedIn influencers are now establishing their presence as key players in the influencer marketing industry.

Influencers on LinkedIn are uniquely positioned to harness the platform’s professional atmosphere to build credibility and develop authentic partnerships with brands.

South Africa is home to a plethora of talented, multilingual Twitter influencers that possess a vast array of skills and professional experience. However, many of them may not know that they have the potential to work with foreign brands, especially those in India, to market their products and services.

India has a booming economy and vibrant culture, and its brands are always on the lookout for African influencers to help them penetrate the local market. Since South Africa is home to a considerable South Asian population, many Indian brands see potential in tapping into the South African market.

As an Instagram influencer in South Africa, you might have noticed the growing popularity of Japanese brands worldwide. With their unique aesthetics and dedication to quality, these brands are becoming the go-to choice for many consumers. 

Thus, if you want to stay relevant as an influencer and reach a wider audience, collaborating with Japanese brands is a great way to do so. 

In this article, we’ll reveal how to contact Japanese brands to get sponsored, the platforms to use, and some examples of Japanese brands you can work with.